Website Disclaimer Examples: 8 Samples You Can Copy and Adapt
Real website disclaimer examples for blogs, affiliate sites, and businesses. Copy these samples, adapt the wording, and protect your site from liability.
Looking at website disclaimer examples is the fastest way to understand what your own site needs. A good website disclaimer example shows you the exact language that limits your liability, satisfies disclosure rules, and sets honest expectations with your visitors. This tutorial walks through eight real disclaimer samples for websites, explains when each one applies, and shows you how to adapt them step by step. The examples here are educational, not legal advice, so consult a qualified attorney for wording tailored to your specific situation.
What a Website Disclaimer Is and What It Does
A website disclaimer is a statement that limits your legal liability for the content you publish and the actions visitors take based on it. It tells readers what your content is, what it is not, and who is responsible when something goes wrong.
A disclaimer typically does three jobs:
- Limits liability for errors, omissions, or outdated information in your content.
- Clarifies the nature of your content, for example that it is educational rather than professional advice.
- Discloses relationships such as affiliate partnerships or sponsorships, which the Federal Trade Commission (FTC) requires under Section 5 of the FTC Act.
A disclaimer is not the same as terms of service or a privacy policy. Terms of service govern how people may use your site as a whole, and a privacy policy explains how you handle personal data. Most websites need all three, but the disclaimer is the shortest and most content-specific of the group.
Website Disclaimer Examples by Type
Different sites face different risks, so the right disclaimer sample for a website depends on what you publish. Here are the eight most common types, each with example wording you can adapt.
1. General Information Disclaimer
This is the baseline disclaimer nearly every content site should have. It states that your content is provided for general information and that you make no guarantees about accuracy.
The information provided on [Website Name] is for general informational purposes only. All information on this site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on the site. Under no circumstance shall we have any liability to you for any loss or damage of any kind incurred as a result of the use of the site or reliance on any information provided on the site. Your use of the site and your reliance on any information on the site is solely at your own risk.
Use this on blogs, news sites, documentation hubs, and any site that publishes factual content that could change or contain errors.
2. Affiliate Disclaimer
If you earn commissions from links, the FTC requires you to disclose that relationship clearly and conspicuously. A footer-only disclosure is not enough; the FTC's Endorsement Guides (16 CFR Part 255) expect the disclosure to appear close to the affiliate links themselves.
[Website Name] is a participant in affiliate programs, including the Amazon Services LLC Associates Program. This means we may earn a commission when you click a link and make a purchase, at no additional cost to you. We only recommend products we have researched or used ourselves, and our opinions remain our own.
For more variations, see these affiliate disclaimer examples covering blogs, YouTube channels, and review sites.
3. Medical Disclaimer
Health and wellness content carries some of the highest liability risk online. A medical disclaimer must make clear that your content is not medical advice and does not create a doctor-patient relationship.
The content on [Website Name] is provided for informational and educational purposes only and is not intended as medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay seeking it because of something you have read on this website.
This wording also suits fitness, nutrition, and mental health sites. Dedicated medical disclaimer examples show how practices and health bloggers phrase this in different contexts.
4. Financial and Investment Disclaimer
Sites covering investing, taxes, or personal finance need to state that content is not financial advice and that past performance does not guarantee future results.
The information on [Website Name] is for educational purposes only and should not be construed as professional financial advice. We are not licensed financial advisors, and nothing on this site constitutes a recommendation to buy or sell any security. Investing involves risk, including possible loss of principal. Consult a licensed financial advisor before making investment decisions.
If you publish market commentary or track portfolios, a financial blog disclaimer with performance-specific language is a better fit.
5. Legal Information Disclaimer
Law firms and legal content sites must avoid creating an attorney-client relationship through their content.
The information provided on this website does not constitute legal advice and is not a substitute for advice from a licensed attorney. No attorney-client relationship is formed by reading this site or contacting us through it. Laws vary by jurisdiction and change over time. Consult a qualified attorney licensed in your jurisdiction for advice on your specific situation.
6. Testimonial and Results Disclaimer
If your site displays customer results, earnings claims, or before-and-after outcomes, disclaim that results are not typical.
Testimonials on this site reflect the real experiences of individual customers. Results vary and are not guaranteed. Your outcome will depend on your individual circumstances, effort, and other factors. We do not claim that you will achieve similar results.
The FTC treats unsubstantiated typical-results claims as deceptive advertising, so this disclaimer matters for coaches, course sellers, and anyone marketing outcome-based products.
7. External Links Disclaimer
You cannot control third-party sites you link to, so state that clearly.
This website may contain links to external websites that are not provided or maintained by us. We do not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites, and we are not responsible for their content or privacy practices.
8. Views Expressed Disclaimer
For personal blogs written by someone with an employer, or multi-author sites, this separates personal opinions from organizational positions.
Disclaimer Generator
Create legal disclaimers for your website. Create yours in minutes with TermsBox.
Generate NowThe views and opinions expressed on this website are those of the authors and do not necessarily reflect the official policy or position of any employer, organization, or company the authors may be affiliated with.
How to Choose the Right Disclaimer Sample for Your Website
Follow this decision process to work out which of the examples above your site needs:
- Identify your content risk. Do you cover health, finance, law, or safety? If yes, you need the matching professional disclaimer, not just a general one.
- Check your monetization. Affiliate links, sponsorships, or ads trigger FTC disclosure requirements. Add an affiliate or sponsorship disclaimer.
- Look at your claims. If you show testimonials, earnings screenshots, or transformation results, add a results disclaimer.
- Count your outbound links. If you regularly link to third-party resources, include an external links disclaimer.
- Add the general information disclaimer as your baseline regardless of the answers above.
Most real websites combine three or four of these into a single disclaimer page. A food blogger with affiliate links, for example, would combine the general, affiliate, and external links disclaimers, plus a limited health notice if they publish nutrition claims.
Step-by-Step: Adapting a Website Disclaimer Example to Your Site
Copying an example verbatim is where most site owners go wrong. Another site's disclaimer describes their business and their jurisdiction. Here is how to adapt any disclaimer sample for your website properly:
- Replace every placeholder. Swap [Website Name] for your actual site name and add your legal business name if you operate as a company.
- Match the disclaimer to your actual content. If you do not run affiliate links, delete the affiliate section. An inaccurate disclaimer looks careless and can undermine your credibility if disputed.
- Name your specific programs. The Amazon Associates Program operating agreement requires participants to identify themselves with specific wording, so name the programs you actually belong to.
- Adjust for your jurisdiction. Consumer protection laws in the EU, UK, and Australia restrict how far you can disclaim liability. Blanket "we accept no liability whatsoever" clauses may be unenforceable against statutory rights.
- Set the effective date. Add a "Last updated" date so visitors and regulators can see the disclaimer is maintained.
- Have it reviewed if your risk is high. Sites giving health, financial, or legal information should have an attorney review the final wording.
If you would rather answer a few questions than edit sample text by hand, a disclaimer generator builds the combined document from your actual details: site name, content type, affiliate programs, and jurisdiction. TermsBox also hosts the finished disclaimer at a clean URL you can link from your footer.
Where to Display Your Website Disclaimer
Placement determines whether a disclaimer actually protects you. Courts and regulators both look at whether a reasonable visitor would have seen the notice before relying on the content.
- Footer link on every page. Your main disclaimer page should be linked site-wide, alongside your privacy policy and terms.
- Inline on high-risk content. Affiliate disclosures belong at the top of posts containing affiliate links, before the first link appears. Medical and financial notices should sit above or immediately below the article title.
- Near testimonials and results claims. Place the results disclaimer on the same screen as the claim, not on a separate page.
- In video and audio content. If you publish YouTube videos or podcasts with affiliate relationships, the disclosure must appear in the content itself, not only in the description.
The FTC's position is consistent: a disclosure that visitors must hunt for is not a disclosure. "Clear and conspicuous" means unavoidable in the normal reading flow.
Common Mistakes in Website Disclaimer Examples
Even sites that publish a disclaimer often get these details wrong:
- Burying the affiliate disclosure. A single line in the footer does not satisfy the FTC Endorsement Guides when affiliate links appear throughout your posts.
- Using vague language. "We may benefit from links on this site" is weaker than stating plainly that you earn commissions from purchases.
- Disclaiming the impossible. No disclaimer waives liability for fraud, gross negligence, or statutory consumer rights. Overbroad clauses invite courts to disregard the entire document.
- Forgetting to update. Joining a new ad network or affiliate program without updating your disclaimer leaves a gap between what you disclose and what you do.
- Copying jurisdiction-specific text. A disclaimer referencing the laws of a US state does not automatically work for a site operating from the UK or Australia.
A quick quarterly review against your actual monetization and content mix catches most of these problems before they matter.
Website Disclaimer vs. Other Legal Pages
A disclaimer works alongside your other legal documents rather than replacing them. Here is how they divide the work:
| Document | Purpose | Typically Required? |
|---|---|---|
| Disclaimer | Limits liability for content and discloses relationships | Required in practice for affiliate, health, financial, and legal content |
| Privacy policy | Explains personal data collection and use | Legally required under GDPR, CCPA, and similar laws if you collect any personal data |
| Terms of service | Contract governing site usage, accounts, and disputes | Strongly recommended for any interactive or commercial site |
| Cookie policy | Details cookies and tracking technologies | Required for EU/UK visitors under the ePrivacy Directive |
If you are building out your legal pages from scratch, start with the privacy policy since it is the one document with direct statutory requirements, then add the disclaimer and terms. The guide on how to write a disclaimer covers the drafting process in more depth if you want to write yours fully from scratch.
Frequently Asked Questions
Is a disclaimer legally required for a website?
No law requires every website to have a general disclaimer, but specific situations create legal obligations. The FTC requires affiliate and sponsored content disclosures under Section 5 of the FTC Act, and professional regulators expect medical, legal, and financial content to carry clear disclaimers. Even where not mandated, a disclaimer strengthens your defense against liability claims.
What is the difference between a disclaimer and terms of service?
A disclaimer limits your liability for specific risks, such as inaccurate information or third-party links, and is usually a short standalone page. Terms of service form a broader contract governing how visitors may use your site, covering accounts, payments, intellectual property, and dispute resolution. Many sites need both documents.
Where should I put a disclaimer on my website?
Place a link to your disclaimer page in the footer of every page so it is always accessible. Content-specific disclaimers, such as affiliate or medical notices, should also appear directly on the pages they apply to, ideally near the top of the content before the reader acts on it.
Can I copy a disclaimer from another website?
Copying another site's disclaimer word-for-word is risky because it describes their business, their risks, and their jurisdiction, not yours. It may also infringe their copyright. Use published examples as a starting point, then adapt the wording to your actual content, or generate a customized disclaimer built from your own details.
Does a disclaimer fully protect me from being sued?
No. A disclaimer reduces liability risk and demonstrates good faith, but it cannot waive claims arising from gross negligence, fraud, or statutory consumer rights. Courts also ignore disclaimers that are hidden or unreasonably broad. Treat a disclaimer as one layer of protection alongside accurate content and proper insurance.
How often should I update my website disclaimer?
Review your disclaimer whenever your content or monetization changes, for example when you join a new affiliate program, start selling advice-based products, or expand into a regulated topic. At minimum, review it once a year to confirm it still matches what your website actually does.