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Free CCPA “Do Not Sell” Opt-Out Tool

Add California CCPA compliance to your website with our free “Do Not Sell My Personal Information” tool.

Build Your CCPA Opt-Out Tool

Configure your “Do Not Sell” link and copy the generated code. Free forever.

Configuration

Automatically honor browser's Global Privacy Control setting.

Users must click the link to opt out.

Preview

Do Not Sell My Personal Information

By clicking "Opt Out", My Business will stop selling your personal information to third parties. This preference will be stored and honored for at least 12 months.

Read our Privacy Policy

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Generated Code

How to use:

  1. Copy the code above
  2. Paste it before the closing </body> tag
  3. The “Do Not Sell” link will appear automatically

What's Included

  • CCPA/CPRA compliant opt-out mechanism
  • Global Privacy Control (GPC) support
  • Persistent opt-out storage
  • Custom callback for analytics
  • 100% free, no tracking, no limits

What is CCPA “Do Not Sell”?

The California Consumer Privacy Act (CCPA) requires businesses that “sell” personal information of California residents to provide a clear and conspicuous link titled “Do Not Sell My Personal Information” on their website.

When a user clicks this link, they must be able to opt out of having their personal information sold to third parties. This includes data sharing with advertising networks, data brokers, and analytics providers.

The law defines “selling” broadly to include sharing data for monetary or other valuable consideration, which covers many common business practices like targeted advertising and affiliate programs.

Who Needs a CCPA Opt-Out Link?

California Businesses

Any business operating in California with annual gross revenue over $25 million, or that buys/sells personal information of 50,000+ consumers.

Sites with CA Visitors

Websites that collect personal information from California residents, even if headquartered elsewhere.

Data Monetization

Businesses that derive 50% or more of annual revenue from selling consumers' personal information.

Ad-Supported Sites

Websites using targeted advertising, retargeting, or analytics that share data with third parties.

CCPA Opt-Out Requirements

1

Clear and Conspicuous Link

The “Do Not Sell My Personal Information” link must be easily visible on your homepage and privacy policy page.

2

No Account Required

Users must be able to opt out without creating an account or logging in.

3

15-Day Processing

Opt-out requests must be processed within 15 business days.

4

12-Month Respect Period

You cannot ask users to opt back in for at least 12 months after they opt out.

Penalties for Non-Compliance

CCPA violations can result in fines up to $2,500 per unintentional violation and $7,500 per intentional violation. The California Attorney General can also seek injunctive relief.

Frequently Asked Questions

Add CCPA Compliance Today

Protect your business from fines and give California residents control over their data.

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Automated compliance for modern websites.

Lunera AS

Org. nr. 936863590

Sigurd Hoels Vei 8, 0655 Oslo, Norway

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